The University Marketing and Communications (UMAC) Web Strategy team at the 91自拍 is a dynamic, multidisciplinary group dedicated to building, supporting, and maintaining a modern, accessible, and user-friendly digital presence for the UW community and beyond. As stewards of the University鈥檚 web properties鈥攊ncluding the homepage and over 200 affiliated sites鈥攖he team plays a pivotal role in advancing UW鈥檚 brand promise, fostering engagement, and empowering internal stakeholders across a decentralized communications landscape.
Team Structure
The Web Strategy team is organized into four core groups, each with specialized roles and responsibilities:
Leadership
- Director, Web Strategy
Focus: Provides strategic direction, operational oversight, cross-campus collaboration, manages project intake, fosters partnerships, and ensures alignment with UMAC鈥檚 goals and UW鈥檚 brand promise.
Learn more about the director’s role
Web and Mobile Operations
- Associate Director, Web and Mobile Operations
- Assistant Director, infrastructure
- Systems Engineer
- Web Developer (FPB)
- Web Managers (UWHR)
- Assistant Director, infrastructure
Focus: Stability, security, and scalability of digital infrastructure, WordPress multisite administration, server and hosting management, mobile app support, CI/CD pipelines, security, helpdesk, and strategic partnerships.
Learn more about the Web and Mobile Operations team
Web Engagement
- Assistant Director, Web Engagement
- Full Stack Developer
- Front End Developer
- Intern
Focus: Digital storytelling, user engagement, WordPress development, front-end design, site maintenance, API integrations, marketing automation, analytics, SEO, and performance optimization.
Learn more about the Web Engagement team
Content Strategy and User Experience
- Assistant Director, Content Strategy & User Experience
- User Experience Specialist
- Intern
Focus: Content strategy, editorial planning, UX 91自拍, interface design, homepage and brand site management, usability testing, and community leadership through Web Council.
Learn more about the Content Strategy and User Experience team